Analytics, hosting, quizzes…video with a pulse
With bendystraw, you own the content. But owning the content and delivering it effectively can be very different.
Hosting and analytics
You can host your traditional bendystraw video with any provider you choose, internally or with your vendor. However, if you need some help, bendystraw has partnered with Wistia to provide clients with a robust hosting and analytics solution. As an expert in marketing analytics and hosting, Wistia provides the perfect video hosting infrastructure for measuring employee engagement.
Wistia’s offering includes:
- You contract with them directly – no loss of control and can change at any time – bendystraw can service and set-up as a partner
- No limits on employees – also easy to group for distribution and privacy controls
- HD bandwidth detection – delivers best quality video with least amount of buffering automatically
- Works on every device – delivers both Flash and HTML5 – means employees see highest quality whether they are in the office or mobile
- Engagement graphs – video ‘heatmaps’ show analytics and trends. Can view broadly or set-up for viewing/measuring individuals
- Wistia offers fantastic value – most companies will pay under $500 per year for all Wistia services – you can check out pricing on their Website for more information.
Analytics and heat map reporting with Wistia
Interactive video does require it to be hosted where it is constructed. With interactive video you can get capabilities that really stretch the definition of video to interactive learning experience. With the interactive functionality you can get:
- Forced stops and pauses for reading and confirmation or agreement to continue
- Hotspots, links to pictures, documents, external Websites or additional documentation
- Quizzes and Surveys
- Voting, maps, skipping, forms
- End-user path choice – could be simple A,B choice or more
Though this might not seem like amazing technology in itself, when it is delivered with video content on any device, it truly becomes an interactive experience that engages the end-user.