Why bendystraw for marketing ?
bendystraw is not a marketing firm. bendystraw knows business…technology…financial services…HR… and a handful of other industries really well. There are times when you need a marketing firm to clarify your strategy or branding with video — bendystraw is not that firm. But for those times when you need someone who understands your business and you feel like no one understands your business, bendystraw can help. If your market is limited, very technical and you need clarity blended with complexity, bendystraw is here. If your sales materials have laws, regulations and technical specifications as ‘fluff,’ bendystraw was built for you.
Check out a sample video – more samples coming soon.
Interactive vs. Traditional
Most marketing video will be moving to interactive, simply because of the additional engagement and data that can be gathered. The longer the prospect stays engaged in the video, the more likely they will create their own benefit statements as to why they should purchase your product. Interactive video allows for:
- stops, pauses and links to external sites and documents.
- forms, surveys and quizzes.
- ‘choose your own path’ by the end-user, allowing them to navigate where and how they see fit.
2-D, whiteboard, screen capture and infographic styles
bendystraw will mix different media for marketing videos. Most commonly we will mix product /software screen capture mixed with infographics or 2D styles. bendystraw’s videos will include professional voice talent and music licensing – pick your style, gender, accents and target age – translation and non-US voice talent also easily available.
Analytics are critical for marketing videos. For traditional video, you can host anywhere you see fit. If you want some help, bendystraw has partnered with Wistia to provide clients with a robust hosting and analytics solution. As an expert in marketing analytics and hosting, Wistia provides the perfect video hosting infrastructure for measuring engagement. Interactive video is hosted with another provider. Learn more.